The EU Commission lists geo-blocking practices which may prevent online shoppers from purchasing goods or digital content based on their location

On 18 March 2016, the European Commission published its initial findings on ‘geo-blocking’ practices, which may prevent online shoppers from purchasing goods or digital content based on their location. The Commission’s figures suggest that geo-blocking is a widespread practice throughout the EU: 38 per cent of retailers and 68 per cent of digital content providers geo-block consumers located in other Member States (based on a survey of more than 1,400 companies from all 28 Member States). The report states that where geo-blocking is the result of contractual restrictions between suppliers and distributors this may, in certain cases, breach EU competition laws. The Commission states that further analysis is required before it can decide whether any follow-up enforcement action is

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Authors

  • Freshfields Bruckhaus Deringer (London)
  • Freshfields Bruckhaus Deringer (London)

Quotation

Giles Pratt, Martin McElwee, The EU Commission lists geo-blocking practices which may prevent online shoppers from purchasing goods or digital content based on their location, 18 March 2016, e-Competitions Vertical restrictions and e-commerce, Art. N° 94867

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