1. Introduction [1] The digital age has brought huge benefits to society, triggering huge social welfare gains, massive wealth creation and lots of innovation. In principle, digital goods and services bring us ever closer to the model of perfect competition upon which market economies aspire to emulate [2]. Yet, as noted in the text of the recent Digital Markets Act [3] (hereinafter DMA), the digital sector has become controlled by a few large ‘gatekeepers’, which enjoy durable market power and create inefficient outcomes to the detriment of consumers. In light of these developments, this contribution proposes a new way for scholars and regulators to look at digital markets. Namely, that product offerings from dominant firms should be analysed with a structural lens, to understand the
The EU Commission proposes the Digital Markets Act, opening the door to a separation of revenue generation from consumer content which could increase the contestability of zero-priced platforms
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