Introduction The Turkish Competition Authority’s (“TCA”) reasoned decision dated 18.03.2021 and numbered 21-15/190-80, whereby it has decided to impose an administrative fine amounting to TRY 480,217,217 (EUR 77,624,758) [1] on Unilever Sanayi ve Ticaret Türk A.Ş. (“Unilever”) for violation of Article 4 and Article 6 of the Law No. 4054 on the Protection of Competition (“Competition Law”) was published on the TCA’s website on May 20, 2021 [2]. Unilever was found to be in violation due to abuse of its dominant position in the industrial ice cream market by exclusionary practices and the non-compete obligation imposed on Getir Perakende Lojistik A.Ş. (“Getir”), an e-commerce customer of Unilever. Background on the Investigation Before delving into the details of the TCA’s infringement decision,
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The Turkish Competition Authority fines an ice cream supplier for abusing its dominant position in the industrial ice cream market through the use of exclusionary practices and the imposing of a non-compete obligation on one of its e-commerce customers (Unilever / Algida)
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