The EU Commission clears an acquisition in the online advertising market (Google / DoubleClick)

"Mergers: main developments between 1 January and 30 April 2008"* On 11 March the Commission decided to clear the proposed acquisition of the online advertising technology company DoubleClick by Google, both based in the US. Google operates an internet search engine that offers search capabilities for end-users free of charge and provides online advertising space on its own websites. It also provides intermediation services to publishers and advertisers for the sale of online

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Authors

  • JG Associates (Brussels)
  • DG COMP (Brussels)

Quotation

John Gatti, Mary Loughran, The EU Commission clears an acquisition in the online advertising market (Google / DoubleClick), 11 March 2008, e-Competitions Platforms, Art. N° 37717

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