1. Introduction 1. E-commerce – broadly, buying and selling online – is a global phenomenon and an important expanding distribution mechanism across the OECD. During the last decade, e-commerce activities have been growing both in the demand and supply side, as seen by the increasing number of individuals purchasing online, which exceeded 50% of the population in 2017, as well as the steadily growing number of businesses receiving orders over computer networks (Figure 1). The growth of e-commerce has the potential to increase competition within retail markets, to greatly enhance consumer choice, and to prompt and facilitate innovation in product distribution. 2. On the other hand, certain dynamics within e-commerce markets may prompt or facilitate anticompetitive collusive and
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