The Australian Competition Authority releases an interim report addressing the lack of competition and transparency in the digital advertising technology market

Lack of competition in ad tech affecting publishers, advertisers and consumers* A lack of competition and transparency in the digital advertising technology supply chain is impacting publishers, advertisers and consumers and needs to be addressed, according to the interim report for the ACCC’s Digital advertising services inquiry, released today. The report examines the digital display advertising supply chain in Australia, which enables the near instantaneous delivery of $3.4 billion of digital display advertising opportunities on news, entertainment and other websites and apps each year. Digital advertising is, in essence, how consumers’ attention and data are monetised. “Advertising technology, or ad tech, has significantly transformed the way that advertising is delivered to

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Australian Competition Authority, The Australian Competition Authority releases an interim report addressing the lack of competition and transparency in the digital advertising technology market, 28 January 2021, e-Competitions Notion of dominance, Art. N° 98952

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