The UK Competition Authority finds that an acquisition of a provider of GIFs by a Big Tech company raises competition concerns in relation to digital advertising and the supply of GIFs (Facebook / Giphy)

Facebook’s purchase of Giphy raises competition concerns* The CMA has found that Facebook’s completed acquisition of Giphy raises competition concerns in relation to digital advertising and the supply of GIFs. Giphy is an online database and search engine that allows users to share GIFs and stickers either via Giphy’s website or app, or through online platforms such as

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UK Competition Authority, The UK Competition Authority finds that an acquisition of a provider of GIFs by a Big Tech company raises competition concerns in relation to digital advertising and the supply of GIFs (Facebook / Giphy), 25 March 2021, e-Competitions Mergers & Acquisitions in online platforms, Art. N° 99848

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