The EU Commission clears acquisition of global number 2 beverage can manufacturer by global number 1, subject to divesting almost the entire business overlap in Europe (Ball / Rexam)

Ball/Rexam: The beverage can merger – keeping an eye on the Ball* In a nutshell: In January 2016, the Commission cleared the acquisition of the global #2 beverage can manufacturer Rexam by the global #1 Ball, subject to the divestiture of nearly the whole overlap in Europe. A key feature of the phase 2 investigation is the adoption of customer-centric catchment areas as the basis for the geographic market definition and the competitive assessment. When relevant for assessing the case and where the available data so permits, the Commission's analysis can encompass catchment areas and isochrones in a cross-border assessment of markets which may not coincide with national boundaries. This article also explains the considerations in accepting a very large and significant remedies package.

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Hélène Juramy, Gábor Koltay, The EU Commission clears acquisition of global number 2 beverage can manufacturer by global number 1, subject to divesting almost the entire business overlap in Europe (Ball / Rexam), 15 January 2016, e-Competitions Merger Remedies, Art. N° 86444

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