The EU Commission approves the creation of a joint venture between two of the world’s leading coffee manufacturers, subject to conditions (DEMB / Mondelēz)

"Some like it hot! – coffee merger between DEMB and Mondelēz"* In a nutshell Coffee products belong to a differentiated market where the evaluation of closeness of competition is key to the competitive assessment. Internal documents, views of market participants and economic analysis helped to establish the degree of closeness between single-serve coffee machines and their consumables. Interrelation between primary market for single-serve machines and its aftermarkets for consumables (pads, pods, capsules) was another important element in the assessment of the proposed creation of the joint venture between DEMB and Mondelēz. Introduction "There's no arguing about taste", but everyone seems to like coffee. It is the third most popular beverage in the world after tea and water, and the

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Katarzyna Tosza, Szabolcs Lorincz, Luca Di Martile, Mauro Sibilia, The EU Commission approves the creation of a joint venture between two of the world’s leading coffee manufacturers, subject to conditions (DEMB / Mondelēz), 6 November 2015, e-Competitions Merger Remedies, Art. N° 78823

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