I. Introduction The last decade has seen Internet-based “disruptive innovation” in many sectors of the economy, not least communications, media, advertising and retail. This unprecedented development has brought about changes that would have been unimaginable until very recently: Websites, podcasts, online video and e-books enrich the diversity of content and the user experience while threatening to displace the traditional print and electronic media. Online advertising offers new platforms, ads based on user preferences or context (which many users prefer over the irrelevant display ads that used to clog websites) and auction-based dynamic pricing, while competing with offline advertising. Small and large businesses alike enjoy a new global reach thanks to online retail, while small
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Internet & Antitrust: An overview of EU and national case law
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