In 2007, an entrenched U.S. antitrust law standard was struck down: in Leegin , the U.S. Supreme Court wiped out the 96 year old rule of per se illegality of resale price maintenance (hereafter, “RPM”) . Whilst Leegin marks a clear relaxation of the law on RPM, such practices are still viewed with extreme distrust under EU competition law. Despite a growing body of legal and economic to the effect that RPM has many pro-competitive rationales, RPM continues to be labelled as a “hard-core” restriction or a restriction of competition by object. Against this background, some authors have contended that Leegin falls short of being groundbreaking compared to the current assessment of RPM under EU
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