The EU Commission approves the amended supply agreements between the largest Belgium brewer and the Horeca outlets located in the Belgium market (Interbrew)

"European Commission opens up Interbrew’s Belgian horeca outlets to competing beer brands"* On 15 April 2003, the European Commission approved the amended supply agreements between Interbrew, the largest brewer in Belgium, and pubs, restaurants or hotels (horeca-outlets) located on the Belgian market. The Commission had required Interbrew to amend these agreements in order to offer some real possibilities for its competitors to enter its horeca outlets. I. Competition policy context Interbrew is the largest Belgian brewer and holds an overall market share of roughly 56% of the Belgian horeca sector. Due to this market share, it is the only Belgian brewer whose exclusivity agreements are clearly not covered by the Block Exemption Regulation on Vertical Agreements [1]. This Block

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  • Netherlands Authority for Consumers & Markets (The Hague)

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Karin Atsma, The EU Commission approves the amended supply agreements between the largest Belgium brewer and the Horeca outlets located in the Belgium market (Interbrew), 15 April 2003, e-Competitions Cooperation between National Competition Authorities, Art. N° 36917

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