The Hungarian Competition Authority closes an investigation into a Big Tech company’s ad personalization and chat data processing subject to commitments (Google / Allo)

Competition Proceeding against Google is closed with Commitment Decision* The Hungarian Competition Authority (Gazdasági Versenyhivatal – GVH) investigated the communications practices of Google LLC (Google) in relation to its ‘Internet and applications’ services ‘personalisation of advertisements”, and its data processing of ‘Allo’ chat clients and encryption among chat clients termination points. The GVH investigated whether consumers had received the information necessary to be able to make well-established decisions about the data processing activity of Google, which is an essential aspect of Google’s products. The GVH did not assess the communication practice of Google’s products from a data protection point of view, but instead analysed whether the

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Hungarian Competition Authority, The Hungarian Competition Authority closes an investigation into a Big Tech company’s ad personalization and chat data processing subject to commitments (Google / Allo), 31 August 2018, e-Competitions Commitment Decisions, Art. N° 105251

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