CMA secures improved commitments on Google’s Privacy Sandbox* The CMA has secured improved commitments from Google on its proposals to remove third party cookies and other functionalities from its Chrome browser. It has been investigating Google’s proposals since the start of the year due to concerns that, without the Competition and Markets Authority’s (CMA) involvement, Google’s alternatives could be developed and implemented in ways that impede competition in digital advertising markets. This may cause advertising spending to become even more concentrated on Google, harming consumers who ultimately pay
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The UK Competition Authority secures improved commitments from a Big Tech company on its proposals to remove third-party cookies and other functionalities from its browser (Google Privacy Sandbox)
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