On 30 December 2021, the German Bundeskartellamt (Federal Cartel Office, “FCO”) designated Alphabet Inc., parent company of Google, (“Google”) as an ‘undertaking of paramount significance for competition across markets’.  The FCO is now considering whether to prohibit particular anti-competitive practices, including Google’s collection and use of valuable content and data. This may mark the first use of antitrust law to address the interwoven competition concerns arising from the control over an entire ecosystem, as compared to the traditional market-by-market analysis. This article outlines the background to the investigation, its key topics and possible policy lessons to be learned, potentially both in the EU and the U.S. I. Background New German law targeting large digital
The German Competition Authority designates a parent company of a Big Tech company as an undertaking of paramount significance for competition across markets (Google / Alphabet)
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