The French Competition Authority fines a Big Tech company €220 million for favoring its services in the online advertising sector in a first decision to look into complex algorithmic auctions processes (Google AdX / Google DoubleClick for Publishers)

The Autorité de la concurrence hands out a €220 millions fine to Google for favouring its own services in the online advertising sector* Google, did not dispute the facts, wished to settle with the Autorité, which granted its request. Google also proposed commitments, accepted by the Autorité, that will change the way its advertising service DFP and its sales platform AdX function. Following referrals from News Corp Inc., Le Figaro group [1] and the Rossel La Voix

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French Competition Authority, The French Competition Authority fines a Big Tech company €220 million for favoring its services in the online advertising sector in a first decision to look into complex algorithmic auctions processes (Google AdX / Google DoubleClick for Publishers), 7 June 2021, e-Competitions Commitment Decisions, Art. N° 101065

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