UK clampdown on greenwashing As the importance of sustainability and eco-friendliness grows among consumers worldwide, the UK Competition and Markets Authority (CMA) has concerns that an increasing number of businesses misleadingly market their products and services as environmentally friendly. The CMA has published a new Green Claims Code, and announced that it will start carrying out a "full review" of misleading sustainability and environmental claims in 2022. Businesses might want to use the coming months to check their own claims and compliance here, both for business in the UK and beyond in Europe. The Green Claims Code On 20 September 2021, following extensive consultation, the CMA published its Green Claims Code (Code). This contains the following key principles, largely
The UK Competition Authority publishes a new Green Claims Code and announces that it will start carrying out a full review of misleading sustainability and environmental claims
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