Benefits from more competition in internet search* Measures addressing Google’s dominance in search engine services, including a choice screen that provides consumers with a selection of search engines, should be introduced in Australia, as set out in the ACCC’s third Digital Platform Services Inquiry interim report. The report, released today, found that Google continues to be the dominant search engine in Australia, with a market share of 94 per cent. Google Search is the default search engine on the two most popular browsers in Australia, Google’s Chrome browser and Apple’s Safari browser, which are pre-installed on most mobile devices in Australia. The report found that Google’s dominance in general search engine services in Australia is extended and entrenched by the large sums of
The Australian Competition Authority releases its third digital platform services inquiry interim report and proposes that it be given the power to develop and implement a mandatory search engine choice screen in web browsers (Google)
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