On 7 September 2018, the Competition Appeal Tribunal ("CAT") handed down its judgment in Ping upholding the Competition and Market Authority ("CMA")'s decision that Ping's online sales ban ("OSB") constituted a restriction of competition by object under EU and UK competition law. The aim of Ping's OSB was to promote in-store custom fitting for its golf clubs and although the CMA and the CAT both accepted that this was a legitimate commercial strategy, they concluded that alternative and less restrictive measures were available to Ping which would achieve the same outcome. As the restriction was held to be disproportionate it did not benefit from and exemption under Article 101(3) of the Treaty on the Functioning of the European Union ("TFEU"). The ruling confirms the strict approach
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The UK Competition Appeal Tribunal hands down its judgement upholding the Competition Authority’s decision that an online sales ban constituted a restriction of competition by object (Ping)
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