The EU Commission approves the acquisition of several chemical businesses, subject to conditions (Huntsman / Rockwood)

"The "White Powder" Case: Balancing the Evidence"* The Huntsman- Rockwood TiO2 merger provides lessons for future chemical cases on the following topics: 1) The use of market features and price correlation to define relevant market. 2) Competition by Chinese products in the European market. 3) Non-divestiture remedies. 4) Multi-jurisdictional review. In September 2014, the Commission cleared the acquisition by Huntsman of competing titanium dioxide (TiO2) producer Sachtleben, subject to conditions. TiO2 is a chemical used in a large number of consumer goods applications, such as paint, paper, textile, cosmetics and printing ink. The worldwide TiO2 market is about EUR 14 billion in total, and Huntsman and Sachtleben were clear market leaders in TiO2 for printing ink applications,

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Laura Seritti, Michael-Karl Pieber, Luca Di Martile, Geneviève Lallemand-Kirche, Arthur Stril, The EU Commission approves the acquisition of several chemical businesses, subject to conditions (Huntsman / Rockwood), 10 September 2014, e-Competitions September 2014, Art. N° 72133

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