The Turkish Competition Authority clears one of the most well-known sports product brands of allegations regarding resale price maintenance and discrimination (Adidas)

Introduction The Turkish Competition Authority (“TCA”) has launched numerous investigations into whether undertakings maintain their dealers' resale prices. These investigations include one launched into one of the most well-known sports product brands, Adidas Spor Malzemeleri Satış ve Pazarlama Anonim Şirketi (“Adidas”). In this investigation, the TCA not only scrutinized whether Adidas had maintained the resale price but also examined whether Adidas had violated The Law No. 4054 on the Protection of Competition (“Competition Law”) with its discriminatory practices. In this regard, the reasoned decision regarding the allegations directed to Adidas (“Decision”) was published on 27 October 2022 on the official website of the TCA. [1] Although the TCA concluded that there was no room for

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Mustafa Ayna, Selim Turan, Naz Çerçioğlu, The Turkish Competition Authority clears one of the most well-known sports product brands of allegations regarding resale price maintenance and discrimination (Adidas), 27 October 2022, e-Competitions October 2022, Art. N° 110070

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