The UK Competition Authority accepts commitment by a major photo-sharing platform to tackle hidden advertising by social media influencers (Instagram Social Media Endorsements)

Instagram to tackle hidden advertising after CMA action* Following CMA action, Instagram will do more to prevent hidden advertising on its app and website, signalling an important behaviour shift by a major platform. Facebook Ireland Ltd, which operates Instagram in the UK, has committed to a package of changes to tackle hidden advertising on the photo and video sharing platform. This will make it much harder for people to post an

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  • United Kingdom’s Competition Authority - CMA (London)

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UK Competition Authority, The UK Competition Authority accepts commitment by a major photo-sharing platform to tackle hidden advertising by social media influencers (Instagram Social Media Endorsements), 16 October 2020, e-Competitions October 2020, Art. N° 97318

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