AdC imposes fine of €3.6 M to APAP for restraining competition in advertising services* The AdC (Autoridade da Concorrência) imposed a fine of 3,6 million euros on the Portuguese advertising agencies association - APAP (Associação Portuguesa de Agências de Publicidade, Comunicação e Marketing)- for restraining its associates from freely participating in procurement tenders for advertising services. The Statement of Objections (accusation), issued in July 2019, also included the Portuguese advertisers association - APAN (Associação Portuguesa de Anunciantes). However, the subsequent investigation carried out by the AdC did not conclude that this
The Portuguese Competition Authority imposes fine of €3.6 million on national advertising agencies association for restraining competition in advertising services (APAP)
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