The Shanghai IP Court holds that fictitiously increasing the number of views of videos is an act of false propaganda (Feiyi / IQiYi)

From the perspective of anti-unfair competition law, Feiyi Company fictitiously increased the video visits of IQiYi’s website by technical means - the first case of inflating traffic on video websites in China. In recent years, the excessive pursuit of traffic in the Internet industry has affected all aspects of life, but also led to the abnormal development of the film and television industry, giving birth to the emergence of the ' traffic generator' industry. As a video website, the videos they play are mainly original videos and videos with the permission of the right holders, and then pay the license fee to the obligee by sharing the advertising revenue and paying the fixed fee according to the amount of video broadcasts. The main ways to make money from broadcasting videos are

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  • Beijing Foreign Studies University (Beijing)

Quotation

Wang Hanlu, The Shanghai IP Court holds that fictitiously increasing the number of views of videos is an act of false propaganda (Feiyi / IQiYi), 28 June 2019, e-Competitions Bulletin October 2019, Art. N° 91810

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