The Indian Competition Authority approves a merger between two multinational advertising and communications groups (Publicis / Omnicom)

In a recent decision (technically known as an ‘order’), delivered on 23 October 2013, the Competition Commission of India (CCI) approved a merger between two large multinational corporate groups specializing in advertising and communications. The Publicis group, headquartered in Paris, and the Omnicom group, headquartered in New York, proposed to merge into a newly created holding company, in which they would own almost equal shares of the equity capital. Both groups hitherto controlled their separate networks of agencies operating in many countries, including India. India’s Competition Act requires notification to the CCI of all ‘combinations’ (mergers and acquisitions) which result in the post-combination entity exceeding

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Aditya Bhattacharjea, The Indian Competition Authority approves a merger between two multinational advertising and communications groups (Publicis / Omnicom), 23 October 2013, e-Competitions October 2013, Art. N° 59424

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