The Taiwan FTC fines electronics company for disseminating false online information to disparage competing products (Samsung)

Introduction On October 31, 2013, the Taiwan Fair Trade Commission (TFTC) imposed a fine of NT$10 million (US$340,000) on Samsung for hiring an independent marketing company to disseminate false online information regarding cellphones and other electronic devices produced by its competitors in Taiwan. According to the investigation by the TFTC, the marketing company used its employees, part-time Internet interns, and project bloggers to make inaccurate online product comparisons, evaluations, and comments on cellphones produced by its competitors. The marketing company also failed to disclose its business relationship with Samsung on the websites where product comments and evaluations were posted. The TFTC held that online viewers were likely to be misled into believing that the

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  • Taiwan Fair Trade Commission (Taipei)

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Andy Chen, The Taiwan FTC fines electronics company for disseminating false online information to disparage competing products (Samsung), 31 October 2013, e-Competitions October 2013, Art. N° 61093

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