Background Compagnie Financière et de Participation Roullier (“CFPR”) mainly produces agricultural supplies, and is also active in agrochemicals and food production. CFPR produces licking salt blocks (“LSB”) for farm animals, which are particularly profitable products. CFPR's clients are cooperatives, wholesalers, retailers and milk farms. LSB are distributed by call centers (50%), cooperatives (40%) and direct sales from distributors' warehouses (10%). At the time of the conduct in question, CFPR's sales force was substantially involved in the distribution of LSB. CFPR's distribution arrangement with distributors was highly unusual. Its commercial agents marketed LSB directly to final customers (breeders) of distributors, jointly with distributors' own sales force. The main role of
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The French Competition Authority accepts commitments offered as part of the negotiated settlement procedure in a minimum retail price maintenance case (Cie Financière et de Participation Roullier)
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