The Portuguese Competition Authority imposes fine of €3.6 million on national advertising agencies association for restraining competition in advertising services (Associação Portuguesa de Agências de Publicidade, Comunicação e Marketing)

AdC imposes fine of €3.6 M to APAP for restraining competition in advertising services* The AdC (Autoridade da Concorrência) imposed a fine of 3,6 million euros on the Portuguese advertising agencies association - APAP (Associação Portuguesa de Agências de Publicidade, Comunicação e Marketing)- for restraining its associates from freely participating in procurement tenders for advertising services. The Statement of Objections (accusation), issued in July 2019, also included the Portuguese advertisers association - APAN (Associação Portuguesa de Anunciantes). However, the subsequent investigation carried out by the AdC did not conclude that this association imposed rules on its associates on the procurement tenders of advertising services. Proceedings against APAN were therefore closed.

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Portuguese Competition Authority, The Portuguese Competition Authority imposes fine of €3.6 million on national advertising agencies association for restraining competition in advertising services (Associação Portuguesa de Agências de Publicidade, Comunicação e Marketing), 22 October 2020, e-Competitions November 2020 - II, Art. N° 97589

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