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Digital ubiquity, and the resulting rules, do not only concern tech giants. To the contrary, digital regulation is relevant for companies in all market sectors (see our recently published global study on regulation in digital markets – A Turning Point for Tech). The ever-growing amount of data and its use inevitably involves the use of artificial intelligence and in particular algorithms. On the one hand, algorithms have increasingly become key in making (digital) business models more successful, efficient and innovative by creating significant competitive advantages. On the other hand, algorithms can also have a negative competitive impact as they might be used by companies to facilitate collusion. Consequently, it is not a surprise that antitrust authorities, especially in Europe, have
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