The Turkish Competition Board revokes an individual exemption granted to a major player in the beer market over exclusive distribution agreements (Tuborg)

The Turkish Competition Board’s (“Board”) decision dated 09.11.2017 and numbered 17-36/583-256 [1] (“Decision on Revocation of the CPS Exemption”) reveals the changing structure of the Turkish beer market. With this decision, the Board revoked its individual exemption granted for the exclusive agreements of Tuborg in the closed beer market and, thus, Tuborg, who benefited from the exemption regime up to this time, began to be subject to the same conditions as Efes. Before getting into the details of the Board decision at issue, the competitive environment in the Turkish beer market is briefly introduced, below. Relevant Parties In the beer market, the competition runs between the two major players who are Efes Pazarlama ve Dağıtım Ticaret A.Ş. (“Efes”) and Tuborg Pazarlama A.Ş. (“Tuborg”).

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Ercüment Erdem, The Turkish Competition Board revokes an individual exemption granted to a major player in the beer market over exclusive distribution agreements (Tuborg), 9 November 2017, e-Competitions November 2017, Art. N° 86766

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