Antitrust: Commission adopts new Vertical Block Exemption Regulation and Vertical Guidelines* The European Commission has adopted today the new Vertical Block Exemption Regulation (‘VBER') accompanied by the new Vertical Guidelines, following a thorough evaluation and review of the 2010 rules. The revised rules provide businesses with simpler, clearer and up-to-date rules and guidance. The new rules will help them to assess the compatibility of their supply and distribution agreements with EU competition rules in a business environment reshaped by the growth of e-commerce and online sales. The revised VBER and Vertical Guidelines will enter into force on 1 June 2022. Executive Vice-President Margrethe Vestager, in charge of competition policy, said: “The revised Vertical Block
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