The UK Competition Authority publishes a guidance draft designed to help businesses understand and comply with their existing legal obligations under consumer protection law after its in-depth market investigation regarding environmental claims

Sustainability (or environmental) claims are increasingly part of the purchasing experience for consumers. Such claims can be made in the context of advertising, on product labels and within accompanying product information such as e-newsletters. Sustainability claims will typically state that a product, service, brand or business has a low or positive environmental impact. Indeed, businesses’ environmental credentials are becoming a key aspect on which they compete with a clear shift in consumer behaviour seeking sustainable products. In the last year, the CMA launched a market investigation taking an in-depth look at environmental claims. On 21 May, the UK CMA published draft guidance (the "Guidance") based on the data gathered throughout the market investigation. The full text is

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Ariane Le Strat, The UK Competition Authority publishes a guidance draft designed to help businesses understand and comply with their existing legal obligations under consumer protection law after its in-depth market investigation regarding environmental claims, 21 May 2021, e-Competitions May 2021, Art. N° 101260

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