The Indian Competition Authority approves the acquisition of a cement manufacturer by relying on past cases to determine the substitutability of various types of cements and their relevant product and geographical markets (Emami Cement / Nuvoco Vistas)

NVCL, a public limited company incorporated in India, is part of Nirma promoter group company. It is stated to be engaged in the businesses of manufacturing and sale of varieties of grey cement including portland pozzolana cement (“PPC”), portland slag cement (“PSC”) and ordinary portland cement (“OPC”). It is also engaged in the manufacture and sale of ready-mix concrete (“RMC”) and certain other value-added products like construction chemicals, wall putty, and cover blocks etc. It has cement manufacturing facilities operational in the