The Danish Competition Authority publishes a report on the culture of discounts and advertising campaigns in the grocery market

Denmark: Discount Culture in Danish Grocery Market* On 31 May 2012, the Danish Competition and Consumer Authority (DCCA) published a report on the culture of discounts and advertising campaigns in the Danish grocery market. The report investigates the effect of unaddressed advertising material on Danish grocery prices by reference to six other European countries and on the behaviour of consumers and businesses. The DCCA has asked the consultancy firm, Nielsen, to determine the effect of unaddressed advertising material in the Danish grocery market. The analysis is based on bar code data from two thirds of the

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European Competition Network Brief, The Danish Competition Authority publishes a report on the culture of discounts and advertising campaigns in the grocery market, 31 May 2012, e-Competitions Bulletin May 2012, Art. N° 48461

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