Introduction On May 7, 2012, the Swiss Competition Commission made the most striking of a series of decisions regarding vertical restraints leading to the condemnation of BMW to the payment of a fine of CHF 156'868'150, that is approximately € 130'000'000. The case is about the refusal by BMW agents located in the European Economic Area to sell new cars to Swiss residents. In the opinion of the Swiss Competition Commission (hereafter "ComCo") this is a violation of Article 5(4) of the Swiss Cartel Act prohibiting agreements regarding the allocation of territories in so far as sales by other distributors into these territories are excluded. At first sight, and except for the relatively high penalty, this may look to most competition law practitioners like another plain territorial
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The Swiss Competition Commission fines car manufacturer for preventing parallel imports by prohibiting its authorised dealers within the EEA from selling new cars to customers located in Switzerland (BMW)
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