Executive summary, by the Secretariat Considering the discussion at the roundtable, the delegate submissions and the background paper, a number of key points emerge: (1) Market definition in media markets is a particularly difficult and time consuming exercise. Nevertheless, market definition and market share analysis is as necessary in reviewing media mergers as in reviewing any other mergers. Market definition in media markets is especially complex because of: a multiplicity of products; pervasive price discrimination (including versioning) and bundling; rapid change; and sometimes an absence of transactions (due to vertical integration) and prices (as in free-to-air broadcasting) Despite apparent difficulties, there appears to be considerable similarity across jurisdictions in
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The OECD holds a roundtable on media mergers
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