The European Commission approves, subject to remedies, an acquisition in the spirits and wine sector (Pernod Ricard/Diageo/Seagram)

"Merger control: main developments between 1 May and 31 August 2001"* In May, the Commission approved the acquisition by Pernod Ricard SA of France and British-based Diageo Plc of the world-wide spirits and wine business of the Seagram Company Ltd Canada from France’s Vivendi Universal SA. According to a Framework Agreement agreed between the acquiring parties, most important brands and assets of Seagram will be divided between Pernod Ricard and Diageo while a number of other brands and assets will be sold to third parties within a defined time period. The Commission’s clearance is conditional on the fulfilment of the said agreement, the sale of the ‘Four Roses’ Bourbon whiskey brand to a

Access to this article is restricted to subscribers

Already Subscribed? Sign-in

Access to this article is restricted to subscribers.

Read one article for free

Sign-up to read this article for free and discover our services.

 

PDF Version

Authors

  • DG Economic and Financial Affairs (ECFIN) (Brussels)
  • DG COMP (Brussels)
  • Financial Conduct Authority (London)

Quotation

Kay Parplies, Carina Joergensen, Neil Marshall, The European Commission approves, subject to remedies, an acquisition in the spirits and wine sector (Pernod Ricard/Diageo/Seagram), 8 May 2001, e-Competitions Bulletin May 2001, Art. N° 39013

Visites 142

All issues

  • Latest News issue 
  • All News issues
  • Latest Special issue 
  • All Special issues