CMA investigates Google and Meta over ad tech concerns* The CMA is taking a closer look at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services. CMA and European Commission launch parallel probes into Google and Meta’s “Jedi Blue” agreement. CMA Chief Executive says: “We will not shy away from scrutinising the behaviour of big tech firms while we await powers for the Digital Markets Unit.” The Competition and Markets Authority (CMA) is focusing on whether the companies restricted or prevented the uptake of header bidding services and whether Google also affected the ability of other firms to compete with its products in this area. Header bidding is a service which allows sellers, such as news publishers, to offer their
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