The EU Commission fines €12,5 million a sportswear company for breaching competition rules through its licensing and distribution agreement with resellers (Nike)

On March 25, 2019, the European Commission announced the € 12,555,000 fine issued to Nike for breaching European Union and European Economic Area (EEA) competition rules through its licensing and distribution agreements with resellers, more specifically for prohibiting merchants from making cross-border sales and online sales of licensed merchandised products for some European football clubs and federations within the EEA (e.g. jerseys, scarves, mugs, bags, bedsheets, stationery, toys, etc.). The alleged illegal conduct was carried out by Nike over a period of approximately 13 years. The decision has not yet been published (and it may be a while before it is published), but according to the Commission’s press release, the result of Nike’s agreements was to prevent intra-brand

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Enzo Marasà, Maria Cristina Michelini, The EU Commission fines €12,5 million a sportswear company for breaching competition rules through its licensing and distribution agreement with resellers (Nike), 25 March 2019, e-Competitions March 2019, Art. N° 100180

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