The EU Commission fines a multinational company selling football apparel and footwear for restricting cross-border sales of merchandising products (Nike)

Antitrust: Commission fines Nike €12.5 million for restricting cross-border sales of merchandising products* The European Commission has fined Nike €12.5 million for banning traders from selling licensed merchandise to other countries within the EEA. This restriction concerned merchandising products of some of Europe's best-known football clubs and federations, for which Nike held the licence. Commissioner Margrethe Vestager, in charge of competition policy, said: "Football fans often cherish branded products from their favourite teams, such as jerseys or scarves. Nike prevented many of its licensees from selling these branded products in a different country leading to less choice and higher prices for consumers. This is illegal under EU antitrust rules. Today's decision makes sure

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European Commission, The EU Commission fines a multinational company selling football apparel and footwear for restricting cross-border sales of merchandising products (Nike), 25 March 2019, e-Competitions Bulletin March 2019, Art. N° 89847

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