The EU Commission fines a company for restricting cross-border and online sales of branded merchandise by its european licensees (Nike)

E-Commerce in Europe: A Look into Nike’s Huge Antitrust Fines* On March 25, the European Commission (EC) fined Nike €12.5 million for restricting cross-border and online sales of branded merchandise by its European licensees. In December last year, the EC fined Guess €40 million for imposing restrictions on the use of its brand by distributors online. In total in 2018, the EC imposed fines of over €150 million on suppliers of consumer goods in relation to online distribution practices. And there is more to come. Further cases against companies including Universal Studios and Sanrio (owner of the Hello Kitty brand) are ongoing. This represents a huge change

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Marieke Van Nieuwenborgh, Sean-Paul Brankin, The EU Commission fines a company for restricting cross-border and online sales of branded merchandise by its european licensees (Nike), 25 March 2019, e-Competitions Bulletin March 2019, Art. N° 90649

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