The French Competition Authority publishes its long awaited sector-specific investigation into online advertising

Almost two years after announcing the opening of a vast sector-specific investigation on its own initiative, the French Competition Authority (FCA) has just made public its long awaited opinion regarding the online advertising sector. The opinion examines the mechanisms and competitive dynamics of the so called 'display' advertising sector, six years after the publication of its first opinion on the 'search' advertising sector and as an extension of the publication, on 10 May 2016, of the joint paper published with the BundesKartellAmt regarding data and its implications for competition law. The FCA’s understanding of a 'very complex market' According to the FCA, the first aim of this opinion is to analyze and clarify how this complex market works, characterized by the presence of

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Edouard Sarrazin, The French Competition Authority publishes its long awaited sector-specific investigation into online advertising, 6 March 2018, e-Competitions March 2018, Art. N° 86553

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