Background Between 2007 and 2009, milk producers faced a severe crisis due to strong variations in the price at which they could produce milk. This impacted input prices for dairy products producers in France, most of which are bound by purchase agreements with milk producers. Sales to supermarket chains currently represent more than 90% of dairy products producers’ sales. In light of the buyer power of supermarket chains, dairy products suppliers faced difficulties in passing-on milk price increases to distributors. These difficulties were even more acute for products sold under the supermarket chains’ own brands (retailer-branded products), which currently represent half of the sales volumes of dairy products sold by dairy products producers to supermarket chains. For those
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