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The Hellenic Competition Commission imposes a € 470,000 fine for fixing sales prices and preventing passive sales between wholesaler in the frozen vegetables for domestic consumption market (Geniki Trofimon -Vivartia)

Background On 31 March 2008, the Hellenic Competition Commission (HCC) imposed a €468,870 fine on Geniki Trofimon A.E. (part of Vivartia A.E.) for fixing sales prices and abusing its dominant position in the market for frozen vegetables for domestic consumption [1]. The company was found to have restricted competition, in part, by preventing passive sales between wholesalers [2]. This is the third time Vivartia has been fined in recent months. In November and December 2007, 9 dairy companies and 6 supermarkets were fined for the price fixing of dairy products and for implementing minimum resale price maintenance. Vivartia bore by far the highest fines, totalling €37.5 million [3]. It is understood that the fine was reduced substantially due to mitigating factors ; notably that the

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  • University of East Anglia (Norwich)

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Andreas Stephan, The Hellenic Competition Commission imposes a € 470,000 fine for fixing sales prices and preventing passive sales between wholesaler in the frozen vegetables for domestic consumption market (Geniki Trofimon -Vivartia), 31 March 2008, e-Competitions March 2008, Art. N° 17594

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