The EU Commission opens an investigation into possible abuse of dominance by a Big Tech company in the online advertising technology sector (Google ad tech)

Antitrust: Commission opens investigation into possible anticompetitive conduct by Google in the online advertising technology sector* The European Commission has opened a formal antitrust investigation to assess whether Google has violated EU competition rules by favouring its own online display advertising technology services in the so called “ad tech” supply chain, to the detriment of competing providers of advertising technology services, advertisers and online publishers. The formal investigation will notably examine whether Google is distorting competition by restricting access by third parties to user data for advertising purposes on websites and apps, while reserving such data for its own use. Executive Vice-President Margrethe Vestager, in charge of competition policy, said: