The OECD holds a roundtable on considering non-price effects in merger control

1. Introduction 1. When firms compete, they make a range of decisions about the characteristics of their products. Consumers make purchasing decisions based on at least some of these characteristics, which determine the value they obtain from the product. Price is one such characteristic, but quality and innovation can also play a fundamental role in many markets. 2. Mergers that alleviate the competitive pressure on firms may therefore worsen both the price and the non-price characteristics of products offered to consumers. The precise effect on each characteristic, or dimension of competition, will depend on the nature of the markets involved. For example, a merger may have a substantial effect on product quality but relatively little effect on price as a result of consumer

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  • OECD - Competition Division

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OECD, The OECD holds a roundtable on considering non-price effects in merger control, 6 June 2018, e-Competitions Bulletin June 2018, Art. N° 87513

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