The Canadian Competition Bureau provides guidance on influencer marketing, made in Canada claims and savings claims

New Competition Bureau Guidance on Influencer Marketing, Made in Canada Claims and Savings Claims* The Competition Bureau (Bureau) has published the fourth volume of its Deceptive Marketing Practices Digest (Marketing Digest), which provides guidance from the Bureau on influencer marketing, “Made in Canada” claims and savings claims (see Bureau releases Deceptive Marketing Practices Digest Volume 4). In general, the Bureau’s new Marketing Digest reflects several ongoing Bureau enforcement priorities in the misleading advertising area: Testimonials/endorsements. False or misleading testimonials/endorsements can be challenged by the Bureau under the civil or criminal misleading advertising provisions of the Competition Act

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  • Steve Szentesi Law Corporation (Vancouver)

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Steve Szentesi, The Canadian Competition Bureau provides guidance on influencer marketing, made in Canada claims and savings claims, 5 June 2018, e-Competitions Bulletin June 2018, Art. N° 88767

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