The French mass retail group "Centres E. Leclerc", which remains a cooperative, is well-known for having continuously tried to make more concrete and visible its strategic goal ("To sell at the best price, the largest set of products and services, to make them accessible to as many as possible") which in itself is not really distinctive: every hypermarket chain aims at being the cheapest (and claims that it is!). In order to "substantiate" this basic objective, E. Leclerc has distinguished itself by launching many sensational actions aimed at demonstrating the reality of its price positioning, as well as contesting monopolies, therefore diversifying the range of products and services it offers (books, gasoline, jewelry, parapharmacy, etc.) [1]. As a consequence, a huge number of
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A French Court of Appeal upholds court order banning a parapharmaceutical products price comparison advertising based on a non-significant sample and wrong data (Univers Pharmacie/Leclerc)
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