The Turkish Competition Authority finds no exclusionary conduct on the market for on-screen cinema advertising despite exclusivity contracts of the dominant undertaking (Fida)

The Turkish Competition Authority (TCA) has acted on a complaint alleging that Fida Film Production Distribution and Advertising Corporation (Fida Film) has entered into exclusivity agreements with all major cinema companies and foreclosed 80% of the market with these, rendering the complainant unable to conclude contracts for the marketing of on-screen cinema advertising. After a preliminary investigation, the TCA found that there was no abuse of dominance. According to the TCA, one of the important sources of income for cinema companies is on-screen advertising, which provides for advertisements to be shown before a movie or during a break in the

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  • University of Leeds

Quotation

Pinar Akman, The Turkish Competition Authority finds no exclusionary conduct on the market for on-screen cinema advertising despite exclusivity contracts of the dominant undertaking (Fida), 18 June 2009, e-Competitions Bulletin June 2009, Art. N° 29364

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