The French Minister of Economics clears a merger in the cotton products sector with remedies including restriction of advertising investments, withdrawing use of a trademark and prohibition of reference rebates (Fort James / Demak’up)

The operation Fort James acquired the Demak'Up and Happy Bébé brands from the Procter & Gamble Company. The markets The sector involved is the manufacturing and marketing of cotton products. Remedy 1: Withdrawing the use of a trademark Post-merger, Fort James will have

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  • French Competition Authority (Paris)

Quotation

Stanislas Martin, The French Minister of Economics clears a merger in the cotton products sector with remedies including restriction of advertising investments, withdrawing use of a trademark and prohibition of reference rebates (Fort James / Demak’up), 29 June 1999, e-Competitions June 1999, Art. N° 21079

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